Einstein’s Business:
Engaging Soul, Imagination and Excellence
in the Workplace


“Opening Einstein’s Business for the first time is a little like Christmas morning. There are so many gifts! Each chapter is written by many names you will recognize such as Peter Senge, Stephen Covey, Robert Kiyosaki, Oprah Winfrey, Donald Trump, Faith Popcorn and Lynne Twist.

However, the shared wisdom in this book is not limited to the famous. Many of us have never heard of Jeanne House, Mari Tessler, and Madeline C. Gerwick. I experienced such pleasure in reading works of art by some amazing, yet unfamiliar talent.

I loved this business book! While it can be a very deep read, it is never dull and always challenges the cerebral. The anthology of writers is ideal for the busy woman as you can take one chapter at a time and not feel pressured to move through the book in a hurry.

If you read one business book this year, make it this one. As the quote from Albert Einstein says, “Learn from yesterday, live for today, hope for tomorrow. The important thing is not to stop questioning.”

—Pamela Chatry
Business Book Club

“Business today is at the forefront of social change and personal transformation. While past generations saw organizations consuming people and the environment in their soulless quest for ever-increasing profit and growth, a new generation of business leaders has a fresh new vision. Today’s companies, schools, and nonprofits are run differently, think differently, and engage human creativity at a whole new level.

Einstein’s Business is a primer for twenty-first century leadership. Fifty of the most innovative and brilliant authorities of our time show that business leaders can be activists, improving society and the environment without sacrificing income or growth. The old divides between profit and principles—and between individual good and the good of the organization—are seen for the fallacies they are, as organizations that ignite the creativity of teams and individuals thrive and prosper to a degree that the hidebound company of yesterday could not have imagined. And when well-led, empowered people get together, an engaged community emerges, leading to breakthrough thinking and new innovations that hold the promise of a better society and a healthier world.

In bite-sized chunks of five to ten pages, the chapters of this anthology give you the information, the examples, and—best of all—the inspiration to lead meaningful change in your organization. Einstein’s Business guides you into reimagining your workplace as the place of your dreams—then gives you the tools to get there.”

—Institute of Noetic Sciences

“The Phrase “conscious business” may sound like an oxymoron in today’s world of corporate scandals, crooked accounting practices and record profit-at-all-costs mentality, but the good news is that some enlightened folks still believe in the concept of company ethics and value-driven work. And you’ll hear from them in Einstein’s Business, an anthology of wisdom from some of today’s great business minds.

Inspired by the revolutionary thinking of Albert Einstein, who once suggested, “Try not to be a person of success, but, rather, a person of value,” Einstein’s Business presents a welcome alternative to the old paradigm of questionable morals, deep-rooted greed and work-till-you-drop ethos.

What exactly are the sustainable, thoughtful business models of today? People like relationship guru John Gray, futurist Lynn Franks and theology author Thomas Moore will tell you, each with a unique approach. Their varied perspectives represent “a microcosm of the typical workplace,” encouraging diversity over conformity while focusing on innovative socially and environmentally responsible solutions for a sustainable future.

Although the road to conscious business varies according to whom you ask, they all agree that we, whether employee or employer, have enormous power to create the change we wish to see. As Einstein once said, “We can’t solve problems by using the same kind of thinking we used when we created them.”

—Jessica Ridenour
Yogi Times (March 2007, issue 50)

“Rather than dreaming of resting on the beach, we be wise to take the inner journey that can lead us to renewal and real engagement. Wholeheartedness is a powerful antidote to exhaustion because it generates energy and motivation. In these pages, you will be inspired to follow your inner guidance, rcommit, or make new choices to recover a sense of balance in your personal and professional life.”

—Directors & Boards
Third Quarter 2007



“Insanity: doing the same thing over and over again
and expecting different results.”
—Albert Einstein